Halloween in America

Every year on October 31, most American families celebrate Halloween. Parents decorate the house with spooky decorations while kids dress up in costumes and go trick-or-treating. Since Halloween is so popular in America, many people spend a lot of money to celebrate it. According to marketingcharts.com, "The average person will spend $72.31 on Halloween decorations, costumes and candy in 2011, up 9% from $66.28 last year, according to data released in October 2011 by the National Retail Federation (NRF) and BIGresearch. Results of NRF’s 2011 Halloween Consumer Intentions and Actions Surveys indicate total Halloween spending is expected to reach $6.86 billion, a healthy 18% increase from $5.8 billion in 2010." 

http://www.marketingcharts.com/direct/halloween-spending-rises-19773/